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POSH PASTIES GO GLOBAL

25 February 2015

Austrian foodies are getting a taste of Cornwall with the opening of two Cornish pasty shops.

 

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Both shops are part of a new franchise called Cornwall Pasty Pirates and will sell Posh Pasty Co. products – hand-crafted gourmet pasties and pies created by TV chef and food writer James Strawbridge.

One of the shops is in a stylish area of Austrian capital, Vienna and another in Parndorf on the Austria, Hungary, Slovakia border.

Prepared by the award-winning Posh Pasty Co the EU protected Cornish delicacy is also being distributed to other retail outlets, wedding venues and

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even the British Embassy.

To satisfy the Austrian palate, James is creating new pasty flavours to include more chicken, vegetarian and vegan fillings. But genuine Cornish Pasties – which must be a distinctive ‘D’ shape, crimped on one side, filled with minced or roughly cut chunks of beef (not less than 12.5%), swede, potato, onion and a light peppery seasoning – will be a mainstay of the Austrian menu.

The company behind the pasty shops and product distribution is Vienna-based delicatessen, Hoxton &Hill.

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Several Cornish bakeries were invited to send a selection of their pasties for tasting before Hoxton & Hill chose to stock and sell Posh Pasty Co products.

‘Quality was the key to this deal,’ explains James. ‘Hoxton & Hill were really impressed with the ingredients we use and, as well as selling the finished pasties, they want to import several of those ingredients using us as a distribution point for Cornish producers. We might be looking at at the start of a Cornish taste invasion!’

Having established the link with Austria, James is now considering breaking into the Dutch and Scandinavian markets.

 

 

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