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9 April 2015

Love Food Hate Waste welcomes celebrity ambassadors


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Love Food Hate Waste today announces a team of five celebrity ambassadors hungry to support the nationwide campaign in halving avoidable household food waste by 2025.

Actress and director Sunetra Sarker joins celebrity chefs Rachael Khoo,James Strawbridge, Richard Fox and Shane Jordan in helping the LFHW team raise awareness to tackle the 4.2 million tonnes of good food and drink wasted every year in UK homes, costing households £12.5 billion.

“We are so delighted to have these five ambassadors pledging their support for the LFHW campaign. I know how committed they are to helping everyone reduce the food they throw away, striving to save the average family up to £60 per month. It will be a pleasure to work alongside them in the coming years” said Emma Marsh, Head of Love Food Hate Waste.

James Strawbridge said… “As a chef I’m passionate about using great quality ingredients and like most people, I hate seeing them go to

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waste. Love Food Hate Waste is a great campaign and I am

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excited to be joining the team in the effort to help reduce food waste and help people to save money too. For me, catering for restaurants or feeding my young family offers the same challenge of portion control and trying to serve the right amount of food to stay healthy, satisfy my customers and avoid wasting money. With a little thought – it’s hungry mouths I spend effort feeding and not the bin. I have also spent many years growing and rearing my own meat, fruit and vegetables so hate to see all the hard work spent outside producing good food going to waste. Basically I really love good food and absolutely hate wasting it – especially when there are so many creative ways to use up leftovers and easy kitchen tips out there to transform scraps into gourmet meals.”


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